hatchet shield
For publishers, studios, esports orgs & agencies

Creator marketing
without the scary parts

Tell our AI what you want to promote. It finds creators you'd never discover on your own, plans the campaign, writes the outreach, and handles payments.

Book a Demo Watch it work

30-minute walkthrough · Your actual brief · Zero jargon

Now onboarding launch partners — limited slots this quarter

Watch it work

From "here's my product" to a ready-to-send campaign — in under two minutes.

The scary parts are real, by the way

We're not making this up — the research on doing creator marketing the old way is brutal. That's exactly why we built the agent.

55%
of creator budgets disappear into overhead — fees, coordination and wasted reach
37%
of influencer followers show signs of being fake — ~$4.6B wasted every year
58 hrs
of email just to activate 50 creators — that's ~700 messages
67%
of marketers can't prove to their boss that it worked

From 2026 industry benchmark & fraud studies — ask us for the reading list

You know who you are

The Publisher

"Our title ships in Q4. The plan says 60 creators — my team is three people."

Agents run discovery, outreach, negotiation and delivery, so campaigns that were impossible to staff become routine. Your campaign managers get 10× more effective.

The Agency

"Every new client means another coordinator. Our margin is the headcount."

Serve more clients without hiring — the agent does the email ping-pong, you keep the strategy and the relationship. The grunt work stops scaling with your revenue.

The Endemic Brand

"We sponsor creators year-round, but finance keeps asking what we got for it."

Live measurement ties every dollar to delivered views — ROI predicted before spend, proven after. A report your CFO can actually read.

The before & after is wild

Manual mode
Weeks waiting on agency lists picked by gut feel
Picking creators based on follower count (wrong metric)
No idea if $5K or $50K is the right price for a creator
25 hours of email ping-pong per campaign
Invoices, tax forms, wires and FX chaos
Campaign ends and you can't prove it worked
With hatchet.cool
Type your goal → full plan in 30 seconds
AI picks creators by real engagement + audience match
Fair price estimates from 8 years of market data
Personalized outreach drafted for each creator
One-click payments with contracts, invoices, tax forms
Clear results — you know exactly what worked

5 steps. That's the whole thing.

Tell it what you want

"Find 20 mid-tier Twitch streamers for a March launch under $60K." That's a complete instruction. No forms, no dashboards, no jargon.

Get matched with creators you'd never find

The agent searches 40M+ creators across YouTube, Twitch, TikTok and Kick — not by follower count, but by audience demographics, engagement quality, and brand fit. It explains why each creator is right for you.

Send outreach that actually gets replies

Personalized emails for each creator — referencing their content, explaining the fit, proposing fair rates. Not a generic template.

Pay creators through the platform

One-click payments with automatic contracts, invoicing, and tax forms (1099/W-8BEN). No chasing people on Venmo. You pay us, we pay them — clean and compliant.

This is what makes hatchet.cool different — the money flows through us, not around us

See what worked

Simple results: how many people saw it, how many clicked, how much it cost per result. No analytics degree required.

The money part? We handle that too.

Paying creators is the worst part of creator marketing. Contracts, invoices, tax forms, international transfers — it's a nightmare. hatchet.cool makes it one click.

One-click creator payments

Approve the campaign, click pay. We handle the transfer, the contract, and the receipt. Creators get paid fast, you get peace of mind.

Multi-currency support
Automatic invoicing

Tax & compliance on autopilot

1099s, W-8BENs, FTC disclosure reminders, EU paperwork — all generated automatically. You stay on top of it without becoming a lawyer.

Built for FTC disclosure rules
Designed for EU requirements

Escrow protection

Funds held until deliverables are confirmed. Creators are incentivized to deliver, you're protected if they don't.

Milestone-based releases
Dispute resolution

Every dollar tracked

See exactly where your budget went: which creator, which platform, what result. Exportable for your accountant.

Spend-by-creator breakdown
ROI per campaign

Deep in gaming. By design.

Most platforms go broad. We went deep — eight years measuring 150K+ games, every launch beat and esports moment. That expertise is the product.

Gaming — our home turf

Publishers, studios, esports orgs and their agencies. Launch beats, always-on programs, esports moments — planned by an agent built on eight years of gaming creator data.

Endemic & hardware

Peripherals, PCs, energy, services — brands that live where gamers live. Same creators, same data, same payment rail.

Entertainment & media

Streaming, film, anime and music reaching gaming audiences — campaigns tuned to fandom, not demographics.

Brands entering gaming

QSR, auto, telco, fintech — credibility is everything in gaming. The agent finds creators whose audiences actually welcome you.

Clients on this data today

Riot Games Blizzard Entertainment Ubisoft Sony PlayStation Capcom Esports World Cup
Built on 8 years of creator intelligence from Stream Hatchet
40M+
creators tracked
100B+
metrics per day
150K+
games covered
8 yrs
of data

Real talk

Do we need to change how our team works?
No new headcount, no point-tool stack to maintain. Describe the campaign, approve at the gates you choose — your team keeps the strategy and the relationships, the agents do the grunt work.
Do we need a publisher-sized budget?
No — the agent scales down as well as up. It knows micro-creators who punch far above their price tag, so a modest pilot budget still buys a real, measurable campaign.
How do I know a creator's followers are even real?
Great instinct — roughly 37% of influencer followers show signs of being fake, and brands waste an estimated $4.6B a year on them. Before you see a single recommendation, the agent screens every creator for fake followers, engagement quality, and brand safety using 8 years of measurement data. If it looks shady, it never makes your list.
How does pricing work?
We scope it to your program on the first call — a platform fee sized to your creator spend, with payments flowing through our rail. Everything's included: payment processing, contracts, invoicing, tax forms (1099/W-8BEN), multi-currency and escrow. You'd pay a lawyer more just for the contracts.
What industries does this work for?
Gaming is where we're deepest — 150K+ games tracked over eight years. That same data serves endemic and hardware brands, entertainment and media reaching gaming audiences, and consumer brands entering gaming. If your audience watches creators, we know which ones.
What if a creator doesn't deliver?
Payments are held in escrow until deliverables are confirmed. If something goes wrong, you're protected. We also help mediate disputes — you're never on your own.
How fast can we go live?
The first call includes a live discovery run on your actual brief — you'll see real creators and real prices before you commit to anything. From there, the agent matches creators in minutes, not weeks.

Talk to a human

Tell us what you're launching. We'll run a live discovery on your actual brief and put real numbers on paper — we reply within one business day.

0130-minute intro call — you talk, we listen. Bring the brief, the budget, or just the idea.
02Live discovery run — real creators, real prices, matched to your campaign on the spot.
03Your numbers, on paper — a scoped proposal with creators, costs and projected results.

Got it — talk soon!

We'll come back within one business day with times.

Let's plan your first campaign together

Bring your brief — we'll bring 40M creators and eight years of data. A real plan on the first call, numbers included.

Book a Demo
30-minute call Your actual brief Reply within one business day